BB #012: 4 Pieces To A Killer LinkedIn Post

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Read time: 3 minutes

I love posting on LinkedIn.

I’ve been writing daily content for 15 months.

The thing about writing every day is you learn what NOT to do just as much as you learn what TO do. It takes a lot of hard work and a lot of mistakes. I used to feel lost.

But now I’m driving tons of engagement on most posts.

And the more I stick to what works, the more engagement I get.

In fact, recently, I figured out the 4 pieces of a Killer LinkedIn Post and put it to the test.

I wrote one post that turned into:

• 400+ NEW followers
• 40+ NEW newsletter subscribers
• 70,000+ views
• 500+ likes

Here’s the title slide of the post:

You have no idea how good it feels to get this kind of traction!

And you can do it too…

If you utilize the 4 Pieces of a Killer LinkedIn Post.

So what are they?

Let’s break down each so you can use them tomorrow and starting getting your own engagement!

Time to dive in.

Piece #1: Clear Audience

Do you notice the first thing I did in the post was call out to a super clear audience?

Here it is again:

Before the posts even starts, I am qualifying WHO should be reading it.

• Someone in construction
• Someone in their 20s or 30s

This is SUPER important for high-engagement content:

Get the right people to read it by establishing a Clear Audience.

Piece #2: Catchy Hook

Now that your audience is clear, you need to make them interested in your post with a catchy hook.

In my post, I did this by using:

• A number (97%)
• A HUGE promise (get promoted HIGHER and FASTER than your peers)

Check it out again:

Your reader needs to know that there is a BENEFIT to reading your content.

Why should they spend their time scrolling through it when there’s so many other good things on the internet?

Write a Catchy Hook with a big promise to really grab your readers’ attention.

Piece #3: Stick Out On The Timeline

I had a buddy who told me for 6 months:

“Dude, you need to start posting these carousel things on LinkedIn. I find myself reading them way more than normal posts.”

(if you don’t know, Carousels are the slide show posts- like the one I’ve been using as an example in this email)

I heard him but I didn’t listen.

I kept forging onward and writing my normal content.

Then, about 3 months ago, I finally tried my first carousel and it BLEW UP.

Now, I post 1 carousel/week and am thinking about ramping it up to 2/week.

Why do they work so well?

Because they stick out on the timeline.

They’re not like every other post, so they make your eyes stop scrolling as a reader.

I have really liked the Twitter Thread turned Carousel and found it to be very effective.

Piece #4: Call-To-Action

We’ve covered how to get engagement on a LinkedIn post.

But now we need to make sure people do something!

Because if you get 100,000 likes but everyone forgets your name after? Then you only did part of your job.

You want to turn all those views into TRAFFIC.

• Traffic to your profile
• Traffic to your website
• Traffic to your newsletter

Once you have traffic, people will:

• Follow you
• Buy from you
• Subscribe to your newsletter

This is where the Call-To-Action comes into play.

You are going to literally tell people what to do now that they’ve read your content!

In this example, I chose to use my Newsletter as the recipient of my CTA:

This is the last slide of my carousel.

And you know the results?

• 40+ new newsletter subscribers in 72 hours!

The Call-To-Action did it’s job perfectly.

Make sure to always include one.

TL;DR

Writing content can be easy if you stick with what works.

I’ve been studying what works for 15 months and can say with confidence that there are 4 Pieces to a Killer LinkedIn Post:

1. Clear Audience
2. Catchy Hook
3. Stick Out On The Timeline
4. Call-To-Action

Give them a try on your next post, and see how much fun it is to get high engagement!

I hope this helps you write better, more engaging content.

That’s it for this week.

See you next Saturday, my friends.

Matt

P.S. While there are tons of people giving advice online, there's only a few in AEC that I really trust. Tyler Suomala is one of them.

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